Multilingual website holds great potential, with most of the large and small multinational
companies using them to secure an international foothold. The trickle down effect
will naturally occur and the multilingual website & will become part and parcel
of the virtual Internet presence for any individual or organizational.
Irrespective of whether you are running an ecommerce site or a simple information
site there are many benefits of having a multilingual website.These are as follows
1 Increase traffic with multilingual websites
The primary benefit of multilingual websites comes in the form of increased traffic.
Those web users that would previously leave your website once they realized they
couldn't understand the language will now be able to surf with ease.
2 Increase your business activities
Multilingual websites will not bring individual website owners many benefits but
for companies it has many advantages. The internet gives businesses the chance to
reach out to a global audience and this potential of the internet can only be utilized
to its fullest through multilingual websites.
3 Improving communication
The main goal of a multilingual site is to improve communication organization behind
the site and its visitors. This is especially relevant when the target groups of
a website do not know English very well.
4 Reaching a wider audience
Although many products are translated into different languages and available on
the website. These products are difficult to find by non-English speaking people,
since the website navigation is provided only in English. In this way we will reach
a wider audience.
5 Better marketing (localization)
The more precise definition of the multilingual website is to provide a localized
version of the actual website for each target language audience. By targeting information
to a given audience we will have a much better impact and we will address clients’
information needs more adequately.
6 Shift Away from English Internet Users
The Internet began as an English speaker's invention and as a result was dominated
by English speaking users and sites. However, times are changing. With the growing
numbers of people buying PC's and home Internet access is available across different
parts of the world. It makes multilingual websites as an essential requirement,
for interaction among people who understand different languages other than English.
7 Cost Effective Marketing Tool
A multilingual website in the grand scheme of things is probably one of the most
cost effective ways of marketing any company, capturing new users, building relationships
with new clients and giving brands an international outlook.
8 Customer Centric
Ultimately what a multilingual website brings is new customers. By having your site
accessible to potentially thousands of people you are showcasing your company across
the globe. For non-English speaking users looking for your product or service, one
can automatically capture their attention through the multilingual website.
9 Increased Sales
With every language added to a website there is the potential for manifolds in sales.
So, multilingual websites can be considered as one of the many ways to increase
sales with little investment.
10 Non-English SEO is less competitive
Purely because there are currently fewer pages overall in languages other than English,
that means there’s also lower keyword density for other languages.
11 Online consumers shop in their own language
A study by the Common Sense Advisory found maximum percentage of all online consumers
would only buy from a website if they could read about the product in their own
native language, even if they had some competency reading in other languages.
12 Brings credibility to a company
professional language services are not cheap, having a website professionally translated
to many languages brings respect to its owners.credibility that can be established
by a website that is translated to many major languages. Multilingual website brings
credibility and respect to its owners.
13 Clients’ satisfaction
There is clear evidence in usability research which shows that web users prefer
to browse and search in their native language.
14 Enjoys a more impressive traffic
Since a greater percentage of Internet users prefer to browse websites that speak
in their own language, you can expect lots of visitors coming in and out of your
website. A heavy Internet traffic means an impressive amount of revenue on its own.
You can capitalize on that to earn from online advertisements and gaining affiliates
15 Cost effective marketing
Professional translation to touch base with your range of customers from all over
the world would yield an impressive return of investment. The results that you could
get from a multilingual website are worth the effort. Professional translation will
help boost your product or service, making it easier for your company to gain bigger
revenues from a bigger market.
16 Gear up for the future
future trends indicate that the internet will become the primary trading tool for
the majority of nations. Even those countries where the online business culture
is not present or developed well enough will start thriving in the next few years